Consumer Survey Reveals Top Fitness Trends for the Summer 2014
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Consumer Survey Reveals Top Fitness Trends for the Summer Findings Show Nearly 75% of Consumers Agree Dance-Based Fitness Classes Are More Popular Than Ever MIAMI, FL--(Marketwired - May 12, 2014) - A recent consumer survey on 2014 fitness trends revealed more than half of all active American adults described their level of physical activity as "high" or "very high." Furthermore, nearly 70% of those respondents perceive Zumba® classes to have significantly higher cardio benefits as compared to other exercise groups, including core training, body weight training and yoga. This parallels the American Council of Exercise (ACE) study stating that people who take a Zumba class burn more calories than cardio kickboxing, step aerobics, hooping and power yoga. Of 1,000 consumers surveyed -- all of whom belong to a gym or work out at least once a week -- 97% of respondents who practice dance-fitness cardio are likely to continue Zumba classes in the next 12 months, so it's no surprise they think their workout is more fun and fulfilling than a basic workout. Adversely, fewer consumers have expressed interest in attending Boot Camp and Circuit Training in the next 12 months, with the lowest attendance expected for High Interval Intensity Training (HIIT). Among the top survey findings: 70% of respondents perceive Zumba classes to have significantly higher cardio benefits as compared to other exercise groups, including core training, body weight training and yoga Nearly 3 out of 4 (74%) consumers surveyed agree dance-based fitness classes are more popular than ever 97% of current Zumba® participants are likely to continue said classes in the next 12 months, an indication that they are satisfied with their results and enjoy the routine Fewer consumers have expressed interest in attending Boot Camp and Circuit Training in the next 12 months, with the lowest attendance expected for HIIT "Fitness shouldn't be something that you dread, like the treadmill; it should be physically and emotionally rewarding," said Alberto Perlman, CEO of Zumba. "The survey emphasizes what we have known for years at Zumba: You are more likely to stick with an activity that you enjoy." When asked what elements they would like to include in their 2014 workouts, steps (51%) and kettle bells (58%) were the top elements cited by dance correspondents; thus the future looks bright for workouts that feature dance and steps, including the recently launched Zumba® Step program. To find a Zumba® class near you, visit zumba.com/class. And for more information related to the survey results, please e-mail abrodetsky@mww.com. Methodology This survey was conducted online within the United States by USamp on behalf of Zumba from Jan. 16-23, 2014, among 1,000 adults 18+ who are currently a member of a gym or health club, or attend a class/workout at least once a week. About Zumba Fitness, LLC Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini® (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on Facebook, Twitter and Instagram. A quick note about the Zumba® Mark Zumba® was coined by us to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help us protect the thousands of instructors who teach Zumba® classes by following these guidelines: Capitalize the letter "Z" in our Zumba® mark Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba® class," "Zumba® instructor," or "Zumba® DVDs") Use the ® symbol after the word Zumba® Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba") Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")
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